Artificial Colors or dyes are synthetic additives combined to make a single color. Up to 25 synthetic additives are needed to create one artificial dye. A color like purple can have up to 50 synthetic chemicals mixed together. The toxins that Artificial Colors leave on your skin greatly increase your risk of sensitivity and irritation can also block your pores, which leads to a greater risk of acne.

Why It’s Commonly Used: Chemically derived, synthetically processed dyes
Why We’ll Seriously Never Use It: Irritant, carcinogen, toxicity